9 Best Master Of Science In Digital Marketing In Europe

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Master Of Science In Digital Marketing

Master Of Science In Digital Marketing – The Master of Science, or MSc, is an academic degree awarded to those who effectively complete about two years of intensive study on a given topic. Many MSc courses offer a combination of classroom and research-based curriculum.

Graduates of the online MS in Digital Marketing will develop a competitive digital knowledge base to manage and apply big data, business intelligence and analytics, digital and social media analytics, marketing automation systems, user interface design and digital innovations in mobile marketing. In addition to required coursework, students complete two certifications from top digital platforms and a series of interactive assignments relevant to their current careers.

Digital marketing is a method of promoting businesses, products and services on electronic media platforms. This often involves social media, but also includes mobile apps, electronic billboards, digital radio and television, text messaging and other channels.

In all, there are over 4000 Higher Education Institutions in Europe offering a wide range of courses at Bachelor, Masters and Doctorate level. With more and more of these organizations offering English as the language of education for at least some of their degree programs, universities in Europe are now of higher quality than ever before. Universities in Europe offer a friendly welcome to foreign students and to give a course of knowledge that meets their profession needs in today’s global demand.

#1. Master in Digital Business in Barcelona

GBSB Global Business School

The Master in Digital Business in Barcelona is by far the most relevant and innovative master program for the challenges facing professionals today. By using a multitude of teaching methods – everything from case studies to industrial visits, workshops and more – students will learn to become change agents in the digital arena with a global vision transferable to markets worldwide.

Program coursework is very expansive, covering topics like e-commerce, digital business model design, social networks, SEO/SEM strategies, web analytics, mobile marketing and more. Electives are provided so students may tailor the program to either suit their needs as an entrepreneur, for those who want support in digital startup techniques or as a corporate professional seeking to drive the transformation of a company. GBSB Global Business School’s Master in Digital Business in Barcelona prepares students to face the challenges of the transforming business world.

#2. MSc Marketing and Digital Strategy

Leeds Beckett University

Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to ensure organizations stay competitive and reach new audiences in today’s challenging economic climate.

You will develop a detailed understanding of consumer motivations and habits, and you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels. This extensive theoretical and practical knowledge will provide you with a valuable skill set and will ensure you can make a significant and measurable contribution to your employer’s profitability.

#3. Master of Science in Digital Marketing & CRM

IESEG School of Management Lille – Paris

The program is offered on a full-time basis and the curriculum is developed around core courses and specialized courses in Digital Marketing and CRM. It also includes French or other foreign language courses.

Examples of courses:

  • Multi-channel strategy.
  • Brand communication.
  • Marketing Research Methods and Online Panels.
  • Digital Marketing strategy.
  • Relationship Management and Strategic CRM.
  • e-CRM.
  • Customer Intelligence.

#4. MSc Digital Marketing & Data Analytics in Sunderland University

You will learn about the latest research in the fields of digital marketing and analysis; the emphasis is on understanding research findings, rather than the research process. You will be engaged in locating, collecting, referencing, critiquing, applying evidence, challenging assumptions, questioning and interpreting contemporary research articles, conference papers, and case studies.

#5. Executive Program In Digital Marketing (EPDM+)

The Valley Digital Business School

The EPDM + prepares marketing and communication professionals with an in-depth understanding of all the necessary disciplines as well as providing them with a knowledge of all the key tools for the planning, execution and budgeting of a global marketing plan in an increasingly digital market environment. To achieve this it has an extensive faculty consisting of expert teachers in each subject who accompany the student in an eminently practical learning experience.

#6. MSc Digital Marketing

UNIVERSITY OF SALFORD

The Salford Business School MSc Digital Marketing will equip you with the latest digital and social media marketing knowledge and skills needed in today’s demanding digital global economy. During your time , you’ll examine products and services which are highly desirable to online consumers, while running real-life digital marketing campaigns by applying search and social media marketing techniques to support competitive marketing strategies.You will be taught by internationally recognized award-winning experts based in the Salford Business School Centre for Digital Marketing.

#7. Master of Science in International Commerce & Digital Marketing

ESC Clermont Graduate School of Management

The MSc. in International Commerce and Digital Marketing at ESC Clermont in France is a Master Degree Program (100{2f5959cf05b24516c3c99741d4305fd39161e59e5b39d64ccd9f1b4738d62cbf} taught in English, duration of 16 to 18 months) that allows students to explore the various areas of international commerce and marketing. The objective of the Program is to empower students with the knowledge, experience, and skills that are needed to excel in today’s challenging business environment and digital era. Besides learning about the global commercial world and local business practices, the students will master the digital tools and have a unique combination of knowledge and skills in marketing, sales, and social media management.

#8. MSc Digital Marketing & Analytics

Regent’s University London

You will be taught by internationally diverse academics and practitioners with vast experience in academia as well as in marketing and information systems.

You will work with practitioners from SAS, SPSS and other analytics providers to develop practical analytics skills, whilst working with marketing managers and agency staff to develop your understanding of marketing decision-making as it is in the real world.

Your learning in the classroom will be enhanced by guest speakers and attendance at industry events to provide you with a deeper understanding of the concerns of marketing practitioners. You will be able to see how the practical skills you gain on the course will equip you for life in a marketing department or agency.

#9. MSc in Digital Marketing and Communication

Rennes School of Business

RENNES SCHOOL OF BUSINESS appears in the Financial Times ranking among the top 90 Management schools in the world at the 35th position and is ranked 7th among the post-preparatory programs in France. Emphasis will be given to the regional and global dynamics that influence the strategic and creative direction of promotional campaigns. The program will also engage students to challenge the impact of new technologies on promotional and media-related issues. Overall students will gain the necessary strategic competencies and soft skills in order to assess and evaluate current and future trends that are challenging the theory and function of international communications and digital marketing.