Review Digital Marketing Course Los Angeles

Review Digital Marketing Course Los Angeles

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On this article we just review one course that you can choice, and here you are:Digital Marketing Course in General Assembly. Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. When you learn web development, data, design, business, and more with GA, you get:

Award-winning curriculum and expert instructors, on campus and online.
A global, professional community of 40,000-plus full- and part-time alumni.
Career results from leading-edge courses, with mentorship each step of the way.

Digital marketing course in General Assembly

Unit 1: Digital Marketing Framework & Strategy

  • Business & Customer Strategy
    • Define the core components of a business (value proposition, business model, customer).
    • Explain your business model and write an elevator pitch.
    • Define Digital Marketing, explore its evolution and the current landscape.
    • Define segments and the role segmentation plays in marketing.
    • Define your audience and build a target persona with a customer empathy map.
  • Data-Driven Marketing
    • Identify how data is used to map marketing back to channels and the consumer journey.
    • Discuss the role of data, metrics, and KPIs in digital marketing.
    • Explain the process of launch, collect, review, change.
    • Practice setting marketing objectives and determining KPIs for those objectives.
    • Discuss key metrics like ROI, CAC, and LTV.

Unit 2: Digital Marketing & SEO

  • Digital Marketing Strategy & Channels
    • Describe the landscape of channels today and how channels are used.
    • Differentiate between broadcast, direct, and social channels.
    • Identify the relevance and role of various channels for your business and customers.
    • Define channels that you will use in campaigns, and where your approach is paid, earned, or owned.
    • Explain how to use channels to market to the right customers at the right time.
  • SEO
    • Review SEO and its role in marketing.
    • Identify keywords for your business and their use for growth.
    • Develop an SEO strategy.
    • Learn how to improve page rankings for relevant terms.
    • Use keyword tools for research and write SEO tactics for your web content.
    • Compare results from different SEO tactics and approaches.

Unit 3: Paid Social & Advertising

  • Paid Search, Adwords, & SEM
    • Perform keyword research analyzing search volume and competition.
    • Apply keyword and search intent targeting to your business.
    • Define click bidding and bid management, budgeting.
    • Create your own AdWords campaigns.
    • Evaluate results and optimize AdWords.
    • Review key metrics and KPIs for SEM.
  • Paid Social
    • Outline the process of running a social ad campaign.
    • Create and manage a social ad campaign on Facebook, Twitter, and/or Instagram.
    • Identify the data that is available from social media platforms and how it can be used.
    • Create and distribute UTM-coded links.
    • Interpret metrics to optimize paid social strategies across platforms.
    • Select appropriate social media platforms for a brand and specific campaigns.
    • Structure smaller tests to influence a larger campaign’s direction.

Unit 4: Content Marketing & Social

  • Content Strategy
    • Outline the process for developing content campaigns.
    • Create a content plan with key messaging, content mapping, distribution and measurement.
    • Develop a Native Advertising strategy to increase the targeted reach of your content.
    • Assess which content marketing tactics meet specific marketing and business goals.
    • Determine the key metrics for measuring and optimizing content marketing tactics.
  • Content Marketing & Social Media
    • Distinguish best uses and approaches to the primary social platforms.
    • Select appropriate influencers for your project and determine your influencer outreach strategy.
    • Curate and modify digital content across your social channels.
    • Determine the role of community management in social media marketing.
    • Identify metrics and KPIs for measuring the impact of social media.

Unit 5: Marketing Acquisition & Conversion Rate Optimization

  • Landing Pages, UX, & Lead Gen
    • Review best practices of digital marketing UX.
    • Explore how on-site marketing works and the ways to optimize those efforts.
    • Evaluate the design, functionality, and effectiveness of landing pages.
    • Develop landing pages and forms for your business.
  • A/B Testing & Marketing Optimization
    • Utilize best practices for conducting A/B tests across channels.
    • Consider various reporting techniques to communicate results.
    • Develop optimization strategies to meet overall marketing goals.
    • Describe potential outcomes, benefits, and risks when employing A/B testing and experiments.
    • Set up and apply A/B tests to your business.
    • Use Optimizely to explore and implement a test.
    • Discuss Conversion Rate Optimization.

Unit 6: Customer Engagement & Retention

  • CRM & Email Marketing
    • Plan and prepare lifecycle marketing strategies.
    • Map content and channels (like email) to your customer’s lifecycle.
    • Plan, execute and measure email marketing campaigns.
    • Gain basic familiarity with common tools of the trade.
  • Retargeting, Referrals, & Winbacks
    • Define retargeting and understand the mechanics of the tactic.
    • Identify the approaches to increase referrals and apply to your business.
    • Explore key winback tactics, when to use them, and how to measure effectiveness. Identify the most relevant retention and referral metrics and KPIs.
    • Design a referral campaign or program.

Unit 7: Analytics, Data, & Reporting

  • Metrics, Sources, & KPIs Revisited
    • Identify and use valid statistical techniques when performing an analysis.
    • Setup and apply the basics of Google Analytics, including core concepts like Goal Tracking, and micro and macro conversions.
    • Describe statistical techniques and common equations used to measure performance.
    • Describe and compare strengths and weaknesses of attribution models (last click, time decay, multichannel).
    • Create and use a cohort report.
  • Google Analytics Deep Dive
    • Use Google Analytics to access, manipulate, and report data.
    • Use Google Analytics to find insights.
    • Explore features and uses of Google Analytics – audience, behavior, conversions, attribution, reporting, funnel analysis.

Unit 8: Display, Facebook, or Mobile Deep Dives

  • Facebook Deep Dive
    • Create and execute Facebook advertising campaign.
    • Explore Power Editor and its uses.
    • Discover the targeting capabilities and features available to Facebook advertisers.
    • Use Facebook analytics to review, understand, report data.
    • Optimize Facebook ad campaigns with data.
  • Display, Programmatic, & Retargeting
    • Identify digital ad formats, features, capabilities, and opportunities for use and measurement.
    • Explain programmatic ad buying and other developing technologies.
    • Review cases and examples of display campaigns and discuss display’s role in retargeting.
    • Explain how to use segmentation to target ads on display and retargeting.
    • Summarize difference between targeting audiences by attributes and behavior rather than publisher.
    • Develop a display strategy for your business.
  • Mobile Marketing Deep Dive
    • Map the customer decision journey for mobile web vs mobile app.
    • Breakdown the mobile audience demographically and based on device usage.
    • Discuss paid advertisements in mobile as they tie to channels already covered.
    • Explain attribution challenges in mobile.

Unit 9: Storytelling & Budget Planning

  • Storytelling & Persuasion Marketing
    • Define the key elements of storytelling and useful storytelling models.
    • Discuss storytelling examples as they pertain to marketing.
    • Practice copywriting techniques.
    • Apply storytelling and pitch techniques to your presentation.
  • Campaign Planning & Budgeting
    • Identify tactics for planning and controlling marketing spend.
    • Practice planning and budgeting in accordance with the needed outcome.
    • Define the typical expenses of common channels and tactics.
    • Articulate a plan and budget for your project and defend your decisions.

Unit 10: Presentations & Next Steps

  • Presentation Day 1
    • Effectively communicate your marketing plan in your final project presentation.
    • Critique and provide feedback to classmates.
  • Presentation Day 2 & Next Steps
    • Effectively communicate your marketing plan in your final project presentation.
    • Critique and provide feedback to classmates.
    • Identify next steps for continued learning.

Duration And Price

Part time 10 weeks with price : 3,950 USD